Tricia Mumby is one of the four Co-Founders of Mabel's Labels and the company Vice-President of Marketing. Tricia brought to the business several years of experience in graphics and printing to her role and was instrumental in developing much of the company's technical infrastructure. In developing a marketing, PR and communications strategy on a shoe-string, Social Media became an obvious target for a new and online business. Because Mabel's Labels offers a product that truly does what it says and impresses its customers, platforms such as twitter and facebook have been hugely successful in spreading the word!