Affiliate Summit West 2012

Carl Holmquist, Founder, Freespee (Twitter @Freespee)

Online and Mobile Affiliate networks are represented new opportunities to tap into the $21.7B local advertising market with automatically distributed ad inventory powered by CPA Phone Calls.

Experience level: Advanced
Target audience: Networks
Niche/vertical: Pay-Per-Call

Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @Rollerblader)

This session will help you determine if your affiliates are adding value to your company or poaching sales from your site through adware, PPC, SEO, email, coupons, and more.

Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Theft

Robert Adler, President, The Link Builders, LLC (Twitter @Bofu2U)

Link building concepts, ideas and methods from the traditional whitehat tactics to the dark shadows of blackhat.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Link building

Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford)

In this session, Todd will detail the various methods for tracking performance-based relationships and outline the pros and cons of each tracking method.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking

Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @GaryKibel_law)

Interactive companies undoubtedly speculate about their preferred exit strategy. When to sell; when to make acquisitions; when to engage in strategic relationships.

Experience level: Intermediate
Target audience: Networks
Niche/vertical: Finance

• Kim Salvino, Head of Publishers, buy.at US (Twitter @kim_salvino) (Moderator)
• Liz Gazer, CEO/Consultant, Growthspurt Media (Twitter @lizgazer)
• Erik Hom, Sr. Director, Business Development, Nextag (Twitter @Route53)
• Eric Schwarzer, President, Allspun (Twitter @schwarzer)

Consumers drowning in false claims & spam are wary. Quality brands hesitate to invest in affiliates. Panelists will engage in open discussion with insights on why it pays more to sell with integrity.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Integrity

• Paul Schroader, President, PS Web Solutions, Inc. (Twitter @pswebs) (Moderator)
• Brad Brewster, Creative Director, Bent Media (Twitter @BentMedia)
• Chris Kramer, Founding Partner, NetX (Twitter @ChrismKramer)

A panel discussion on where Affiliate Marketing fits in most Media Plans. We’ll discuss perception versus reality in regards to value and accountability when compared to other marketing and metrics.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Online media

Beau Blackwell, Client Knowledge Guru, ClickBank (Twitter @beaublackwell)

In today’s market, it’s virtually impossible to be an expert at everything. Learn ways to partner with others and use the relationships you already have to free up your time and make more money.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Joint venture

• Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
• Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
• Ruth Ann Cooper, CEO/President, Mobile Zoom
• David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)

2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile