Affiliate Summit West 2012

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!

Advice for people attending the Affiliate Summit conference for the first time.

• Shawn Collins, Co-founder, Affiliate Summit (Twitter @affiliatetip)

Vincent O’Hare, Owner, Vincent O’Hare Consulting (Twitter @vinnyohare)

Top 25 things webmasters should look at when building a site or evaluating their website performance. Attendees will leave with actionable items to improve their sites with easy to implement steps.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Newbies

Carl Holmquist, Founder, Freespee (Twitter @Freespee)

Online and Mobile Affiliate networks are represented new opportunities to tap into the $21.7B local advertising market with automatically distributed ad inventory powered by CPA Phone Calls.

Experience level: Advanced
Target audience: Networks
Niche/vertical: Pay-Per-Call

• Timothy Kerber, CEO, MemberGate Solutions, Inc (Moderator)
• Mike Allen, Chief Executive Shopper, Shopping-Bargains.com, LLC (Twitter @mta1)
• Tim Ash, CEO, SiteTuners (Twitter @tim_ash)
• Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @jenmyersward)

Learn strategies to explode your conversion rates, including 5 easy ways to increase conversion, 3 ways to monetize blogs, 4 ways to clear costly clutter, and 7 ways to make more money.

Experience level: Beginners
Target audience: Affiliates/Publishers
Niche/vertical: Monetization

• Murray Newlands, Founder, Influence People (Twitter @murraynewlands) (Moderator)
• John Chow, Editor In Chief, TTZ Media, Inc. (Twitter @JohnChow)
• Ian Fernando, One of the Best, DotCom Evolutions (Twitter @ianternet)
• Steve Hall, Publisher, Adrants (Twitter @stevehall)

Publishing is going through change but where it is now and what practical ethical steps can publishers take to increase revenue while improving content.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Content monetization

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Meet Market.

Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @Rollerblader)

This session will help you determine if your affiliates are adding value to your company or poaching sales from your site through adware, PPC, SEO, email, coupons, and more.

Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Theft

Oliver Roup, CEO, VigLink (Twitter @oroup)

Social media has changed how consumers research purchasing decisions (it’s not just Google search now). This session shows how affiliates can create & leverage social behaviors to increase revenue.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social

James Martell, President, Net Guides Publishing Inc. (Twitter @JamesMartell)

A visually-rich presentation detailing the 5 industry players, 7 popular affiliate models, 5 tips for choosing profitable topics, 5 web development strategies and 10 tips to get on the fast track.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Training

• Bruce Clay, President, Bruce Clay, Inc. (Twitter @bruceclayinc) (Moderator)
• Stephan Spencer, Principal, Koshkonong LLC (Twitter @sspencer)

Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.

Experience level: Intermediate
Target audience: Other
Niche/vertical: Search Engine Optimization

• Scott Ginsberg, Director, Publisher Development, Commission Junction (Moderator)
• Peter Hamilton, Partner/CMO, HasOffers (Twitter @PeterHamilton)
• Carolyn Kmet, Director of Affiliate Marketing, Groupon.com (Twitter @catango)
• Rafael Zelik, Marketing Director/Partner, affiliaXe Ltd

Daily deals have exploded for affiliates over the last year. Learn from the advertiser perspective to the affiliate view to the stats and tracking surrounding daily deals.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Daily deals

Robert Adler, President, The Link Builders, LLC (Twitter @Bofu2U)

Link building concepts, ideas and methods from the traditional whitehat tactics to the dark shadows of blackhat.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Link building

• Robert Glazer, Founder, Accelertion Partners (Twitter @affiliatemgr) (Moderator)
• Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)

Getting low values affiliates to join you program is easy. We’ll give you examples of outside the box recruiting ideas to find non-traditional affiliates to add value and drive incremental sales.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruiting

• Daniel M. Clark, Founder, QAQN (Twitter @QAQN) (Moderator)
• Mike Buechele, Chief Performance Marketer, Adalytical (Twitter @mikebuechele)
• Trisha Lyn Fawver, Client Services Manager, For Me To Coupon (Twitter @TrishaLyn)
• Eric Souza, Director, Delta Leads (Twitter @ECSouza)

Four industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education

Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford)

In this session, Todd will detail the various methods for tracking performance-based relationships and outline the pros and cons of each tracking method.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking

• Rae Hoffman-Dolan, CEO, Sugarrae (Twitter @sugarrae) (Moderator)
• Michael Gray, President, Atlas Web Service (Twitter @graywolf)
• Kenny Hyder, Founder, Hyder Media (Twitter @kennyhyder)
• Michael Martin, Senior SEO Strategist, Covario Inc. (Twitter @googleandblog)

The SEO Clinic is back! Have your website reviewed by four respected industry veterans to get tips and tricks for improving your organic search engine optimization efforts.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: SEO

• Penny Stevens, Account Manager, Google Affiliate Network (Moderator)
• Michael Herrera, VP, Affiliate Marketing, Citibank
• Howard Schaffer, VP of Business Development, Offers.com Published by Vertive, LLC (Twitter @howardschaffer)

Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing “portfolio”.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Diversification

Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @ericnagel)

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

• Sarah Beeskow, Sr. Manager of Merchant Development, Client Services Department, ShareASale (Twitter @sarah_bees)
• Jon Spoelstra, Author, Marketing Outrageously Redux

Exhibit Hall map for Affiliate Summit West 2012

• AdWords Triage & Treatment – PPC Emergency Room – Miles Olson, President, Hoot Interactive
• Are You FTC Compliant? – Bill Rothbard, Attorney, Law Offices of William I. Rothbard
• How Students Will Change Affiliate Marketing – Merianna Neely, Teacher Affiliate, Meriannaneely.com (Twitter @meriannaneely)
• Leverage Social Media to Explode Dating Niches – Heather Havenwood, Owner, Only Date Younger Women.com
• Making Money as a Software Affiliate – Cristian Miculi, Affiliate Network Coordinator, Avangate (Twitter @affiliatedoc)
• Rehab – 12 Steps to a Better Program – Karen Garcia, CEO, GTO Management (Twitter @karengarcia)
• The Untapped Small Business Affiliate Opportunity – Don Campbell, President, Expand2Web (Twitter @doncampbell)
• Writing Off SEO Before It’s Dead? – Emily Leach, SEO Strategist, SEO Strategy Group (Twitter @emilyleach)

Ask the Experts Roundtable Discussions will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Back by popular demand! Affiliate Karaoke is the ultimate stage that will give your amazing (or not so amazing) voice a chance to be heard. Channel your inner Astro or Susan Boyle and head on over for your chance at affiliate marketing stardom.

Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @ericnagel)

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

• Sarah Beeskow, Sr. Manager of Merchant Development, Client Services Department, ShareASale (Twitter @sarah_bees)

• Eric (ET The Hip Hop Preacher) Thomas, Author, The Secret to Success (Twitter@Ericthomasbtc)

The sixth annual Affiliate Summit Pinnacle Awards will be presented prior to the keynote. These awards recognize exceptional performance in affiliate marketing.

Exhibit Hall map for Affiliate Summit West 2012

• Sarah Beeskow, Sr. Manager of Merchant Development, Client Services Department, ShareASale (Twitter @sarah_bees)
• Jeremy Schoemaker, President, ShoeMoney Capital (Twitter @shoemoney)