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Saturday, January 7
 

4:00pm

Early Registration

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!


Saturday January 7, 2012 4:00pm - 8:00pm
Registration Area Caesars Palace
 
Sunday, January 8
 

8:00am

Registration
Sunday January 8, 2012 8:00am - 6:00pm
Registration Area Caesars Palace

10:00am

First Timers Guide for Affiliate Summit

Advice for people attending the Affiliate Summit conference for the first time.


Sunday January 8, 2012 10:00am - 10:45am
Augustus I Caesars Palace

11:00am

25 Ways You Can Improve Your Website

Vincent O’Hare, Owner, Vincent O’Hare Consulting (Twitter @vinnyohare)

 

Top 25 things webmasters should look at when building a site or evaluating their website performance. Attendees will leave with actionable items to improve their sites with easy to implement steps.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Newbies


Sunday January 8, 2012 11:00am - 12:00pm
Augustus V Caesars Palace

11:00am

CPA Phone Calls – Local Advertising Opportunity

Carl Holmquist, Founder, Freespee (Twitter @Freespee)

 

Online and Mobile Affiliate networks are represented new opportunities to tap into the $21.7B local advertising market with automatically distributed ad inventory powered by CPA Phone Calls.

Experience level: Advanced
Target audience: Networks
Niche/vertical: Pay-Per-Call


Sunday January 8, 2012 11:00am - 12:00pm
Emperors I Caesars Palace

11:00am

How to Quadruple Revenue Using Existing Traffic

 

Learn strategies to explode your conversion rates, including 5 easy ways to increase conversion, 3 ways to monetize blogs, 4 ways to clear costly clutter, and 7 ways to make more money.

Experience level: Beginners
Target audience: Affiliates/Publishers
Niche/vertical: Monetization


Sunday January 8, 2012 11:00am - 12:00pm
Emperors II Caesars Palace

11:00am

The Future of Content Monetization and Publishing

 

Publishing is going through change but where it is now and what practical ethical steps can publishers take to increase revenue while improving content.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Content monetization


Sunday January 8, 2012 11:00am - 12:00pm
Augustus I Caesars Palace

12:00pm

Blogger Room

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

 

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Sunday January 8, 2012 12:00pm - 6:00pm
Salerno Caesars Palace

12:00pm

Meet Market

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Meet Market.


Sunday January 8, 2012 12:00pm - 6:00pm
Forum Ballroom Caesars Palace

12:30pm

Are Your Affiliates Adding Value?

Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @Rollerblader)

 

This session will help you determine if your affiliates are adding value to your company or poaching sales from your site through adware, PPC, SEO, email, coupons, and more.

Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Theft


Sunday January 8, 2012 12:30pm - 1:30pm
Emperors I Caesars Palace

12:30pm

Increasing Website Revenue by Driving Social Behaviors

Oliver Roup, CEO, VigLink (Twitter @oroup)

 

Social media has changed how consumers research purchasing decisions (it’s not just Google search now). This session shows how affiliates can create & leverage social behaviors to increase revenue.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social


Sunday January 8, 2012 12:30pm - 1:30pm
Augustus I Caesars Palace

12:30pm

Making Money With Affiliate Programs for Beginners

James Martell, President, Net Guides Publishing Inc. (Twitter @JamesMartell)

 

A visually-rich presentation detailing the 5 industry players, 7 popular affiliate models, 5 tips for choosing profitable topics, 5 web development strategies and 10 tips to get on the fast track.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Training


Sunday January 8, 2012 12:30pm - 1:30pm
Augustus V Caesars Palace

12:30pm

SEO – Ask the Pros

 

Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.

Experience level: Intermediate
Target audience: Other
Niche/vertical: Search Engine Optimization


Sunday January 8, 2012 12:30pm - 1:30pm
Emperors II Caesars Palace

1:00pm

Snack Break for Diamond and Platinum Passholders
Sunday January 8, 2012 1:00pm - 3:00pm
Neopolitan Ballroom I - IV Caesars Palace

2:00pm

Community, Conversation, Conversion – Social Tips You Need

Justin Rondeau, Director of Marketing, TemplateZone (Twitter @jtrondeau)

 

A clearly defined social strategy is integral to your success. Learn to set goals, identify key metrics, increase your market funnel, and turn micro-conversions into qualified marketable leads.

Experience level: Beginner, Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Social media


Sunday January 8, 2012 2:00pm - 3:00pm
Augustus V Caesars Palace

2:00pm

Effectively Monetizing Traffic with Daily Deals

 

Daily deals have exploded for affiliates over the last year. Learn from the advertiser perspective to the affiliate view to the stats and tracking surrounding daily deals.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Daily deals


Sunday January 8, 2012 2:00pm - 3:00pm
Augustus I Caesars Palace

2:00pm

Link Building – The Reality in Practice

Robert Adler, President, The Link Builders, LLC (Twitter @Bofu2U)

 

Link building concepts, ideas and methods from the traditional whitehat tactics to the dark shadows of blackhat.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Link building


Sunday January 8, 2012 2:00pm - 3:00pm
Emperors I Caesars Palace

2:00pm

Recruiting Non-Traditional Value Added Affiliates

 

Getting low values affiliates to join you program is easy. We’ll give you examples of outside the box recruiting ideas to find non-traditional affiliates to add value and drive incremental sales.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruiting


Sunday January 8, 2012 2:00pm - 3:00pm
Emperors II Caesars Palace

3:30pm

Affiliate Improv!

 

Four industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education


Sunday January 8, 2012 3:30pm - 4:30pm
Augustus V Caesars Palace

3:30pm

Performance Tracking Technologies

Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford)

 

In this session, Todd will detail the various methods for tracking performance-based relationships and outline the pros and cons of each tracking method.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking


Sunday January 8, 2012 3:30pm - 4:30pm
Emperors I Caesars Palace

3:30pm

SEO Clinic

 

The SEO Clinic is back! Have your website reviewed by four respected industry veterans to get tips and tricks for improving your organic search engine optimization efforts.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: SEO


Sunday January 8, 2012 3:30pm - 4:30pm
Augustus I Caesars Palace

3:30pm

The Growing Potential of Diversification and Innovation

 

Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing “portfolio”.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Diversification


Sunday January 8, 2012 3:30pm - 4:30pm
Emperors II Caesars Palace

5:00pm

Affiliate/Merchant Networking

As you enter the room, you will drop your business card in the Bingo Networking box. You will then be given a bingo card where you will write your name in the center square.

Next, you circulate with everyone throughout the room. To complete the bingo card, you will need to meet 24 other people, collect their business cards and have them write their names in the open squares.

Then, we will call off the names on the business cards that everyone dropped in the Bingo Networking box when they arrived. Regular bingo rules apply thereafter. The winner is the first person with five names in a row, either across, down or diagonally.

In addition to the prize for the winner of Bingo Networking, everybody that participates will walk away a winner, because everyone will be making new contacts while playing the game.


Sunday January 8, 2012 5:00pm - 6:00pm
Neopolitan Ballroom III, IV Caesars Palace

6:30pm

Affiliate Summit Newcomer Program Meetup

Daniel M. Clark, Founder, QAQN (Twitter @QAQN)

 

Open to all attendees enrolled in the Affiliate Summit Newcomer Program


Sunday January 8, 2012 6:30pm - 7:30pm
Neopolitan Ballroom III, IV Caesars Palace
 
Monday, January 9
 

7:30am

Registration
Monday January 9, 2012 7:30am - 5:00pm
Registration Area Caesars Palace

8:00am

Early Bird Whiteboarding

Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @ericnagel)

 

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.


Monday January 9, 2012 8:00am - 9:00am
Emperors II Caesars Palace

9:00am

Continental Breakfast for Platinum and Diamond Passholders

Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only


Monday January 9, 2012 9:00am - 10:00am
Forum Ballroom Caesars Palace

9:00am

Blogger Room

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

 

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Monday January 9, 2012 9:00am - 6:00pm
Salerno Caesars Palace

10:00am

Opening Remarks & Keynote

Monday January 9, 2012 10:00am - 11:00am
Augustus II, IV, VI Caesars Palace

10:00am

Exhibit Hall

Exhibit Hall map for Affiliate Summit West 2012


Monday January 9, 2012 10:00am - 5:00pm
Octavious Ballroom Caesars Palace

11:30am

Advanced Affiliate Program Management & Analysis

 

What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? We’ll tackle these & other vital questions.

Experience level: Intermediate, Advanced
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate program management


Monday January 9, 2012 11:30am - 12:30pm
Emperors II Caesars Palace

11:30am

Advanced Retargeting Tactics

Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz (Twitter @joannalord)

 

I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing


Monday January 9, 2012 11:30am - 12:30pm
Augustus V Caesars Palace

11:30am

Exit Strategies for Interactive Companies

Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @GaryKibel_law)

 

Interactive companies undoubtedly speculate about their preferred exit strategy. When to sell; when to make acquisitions; when to engage in strategic relationships.

Experience level: Intermediate
Target audience: Networks
Niche/vertical: Finance


Monday January 9, 2012 11:30am - 12:30pm
Emperors I Caesars Palace

11:30am

Mastermind Groups Exposed: Success in Affiliate Marketing

 

Although Mastermind Groups sound complicated and mysterious, they are an easy way to network with other Internet marketers regularly to grow your business. Learn why and how to start your own.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Mastermind


Monday January 9, 2012 11:30am - 12:30pm
Augustus I Caesars Palace

12:30pm

Luncheon for Diamond and Platinum Passholders

Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only


Monday January 9, 2012 12:30pm - 1:45pm
Forum Ballroom Caesars Palace

2:00pm

Affiliates Under Fire: Next Steps, Best Practices

 

Recent FTC cases showed it will act against anyone imitating news sites or making false ad claims online. This session will help you review compliance and avoid federal/state law enforcement actions.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Compliance


Monday January 9, 2012 2:00pm - 3:00pm
Augustus V Caesars Palace

2:00pm

Killer Email and Social List Building Techniques

 

We’ll explore proven ways to optimize your marketing with email, from forms and autoresponders to social media and landing pages. These tactics and tips will help you grow your lists and profits.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Email


Monday January 9, 2012 2:00pm - 3:00pm
Augustus I Caesars Palace

2:00pm

Stop Doing it Wrong

 

Consumers drowning in false claims & spam are wary. Quality brands hesitate to invest in affiliates. Panelists will engage in open discussion with insights on why it pays more to sell with integrity.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Integrity


Monday January 9, 2012 2:00pm - 3:00pm
Emperors I Caesars Palace

2:00pm

The Importance of Effective Communication Flow

 

Merchants will learn the art of communicating and building strong relationships with publishers, to maximize the affiliates’ earning potential and in turn growing the merchant’s business.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Communication


Monday January 9, 2012 2:00pm - 3:00pm
Emperors II Caesars Palace

3:30pm

12 Out-Of-The-Box Affiliate Promotions

 

Inspire affiliate loyalty with unique, out-of-the-box affiliate bonus campaigns. Discuss the development, implementation, and analysis of these promotions!

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Promotional


Monday January 9, 2012 3:30pm - 4:30pm
Augustus I Caesars Palace

3:30pm

Affiliate Marketing’s Role in Media Plans

 

A panel discussion on where Affiliate Marketing fits in most Media Plans. We’ll discuss perception versus reality in regards to value and accountability when compared to other marketing and metrics.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Online media


Monday January 9, 2012 3:30pm - 4:30pm
Emperors I Caesars Palace

3:30pm

Digital Curation: What it Means to Affiliates

Scott Jangro, President, MechMedia, Inc. (Twitter @jangro)

 

As consumers of content online, we know that there is simply too much of it. How do we know we’re reading the best information? That’s the role of a curator, and many of us are curators already.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Content


Monday January 9, 2012 3:30pm - 4:30pm
Augustus V Caesars Palace

3:30pm

Seven Secret Strategies for Enterpreneurial Success

Dush Ramachandran, President, The Net Momentum Corp (Twitter @DushR)

 

Having built and sold two businesses and worked with 100s of entrepreneurs, Dush gives you the 7 key secrets to building successful sustainable businesses.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Strategy


Monday January 9, 2012 3:30pm - 4:30pm
Emperors II Caesars Palace

5:00pm

Ask the Experts Roundtable Discussions

 

Ask the Experts Roundtable Discussions will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.


Monday January 9, 2012 5:00pm - 6:00pm
Neopolitan Ballroom III, IV Caesars Palace

6:00pm

Seaworld Event
Monday January 9, 2012 6:00pm - 7:30pm
Neopolitan Ballroom I, III Caesars Palace

9:00pm

Affiliate Karaoke

Back by popular demand! Affiliate Karaoke is the ultimate stage that will give your amazing (or not so amazing) voice a chance to be heard. Channel your inner Astro or Susan Boyle and head on over for your chance at affiliate marketing stardom.


Monday January 9, 2012 9:00pm - 12:00am
Neopolitan Ballroom III, IV Caesars Palace
 
Tuesday, January 10
 

8:00am

Early Bird Whiteboarding

Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @ericnagel)

 

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.


Tuesday January 10, 2012 8:00am - 9:00am
Emperors II Caesars Palace

8:00am

Registration
Tuesday January 10, 2012 8:00am - 3:00pm
Registration Area Caesars Palace

9:00am

Continental Breakfast for Diamond and Platinum Passholders

Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only


Tuesday January 10, 2012 9:00am - 10:00am
Milano Ballroom Caesars Palace

9:00am

Blogger Room

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

 

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Tuesday January 10, 2012 9:00am - 4:00pm
Salerno Caesars Palace

10:00am

Pinnacle Awards & Keynote

The sixth annual Affiliate Summit Pinnacle Awards will be presented prior to the keynote. These awards recognize exceptional performance in affiliate marketing.


Tuesday January 10, 2012 10:00am - 11:15am
Augustus II, IV, VI Caesars Palace

10:00am

Exhibit Hall

Exhibit Hall map for Affiliate Summit West 2012


Tuesday January 10, 2012 10:00am - 4:00pm
Octavious Ballroom Caesars Palace

11:30am

Does Your Affiliate Program Have the Juice?

 

We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Merchant Reviews


Tuesday January 10, 2012 11:30am - 12:30pm
Augustus I Caesars Palace

11:30am

Driving Inbound Calls from Mobile Search

 

More than 15% of searches take place on mobile. You’re losing money if you aren’t driving calls from mobile search. A panel of mobile experts will cover how you can get in on the action and earn more.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile


Tuesday January 10, 2012 11:30am - 12:30pm
Augustus V Caesars Palace

11:30am

How to Make B2sB Profitable

 

Strategies for lead generation, B2sB product promotion, messaging and customer outreach, plus top 10 things affiliates can do to earn in B2sB.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: B2B


Tuesday January 10, 2012 11:30am - 12:30pm
Emperors II Caesars Palace

11:30am

Partnering for Profits – Joint Ventures Uncovered!

Beau Blackwell, Client Knowledge Guru, ClickBank (Twitter @beaublackwell)

 

In today’s market, it’s virtually impossible to be an expert at everything. Learn ways to partner with others and use the relationships you already have to free up your time and make more money.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Joint venture


Tuesday January 10, 2012 11:30am - 12:30pm
Emperors I Caesars Palace

12:30pm

Luncheon for Diamond and Platinum Passholders

Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only


Tuesday January 10, 2012 12:30pm - 1:45pm
Milano Ballroom Caesars Palace

2:00pm

Advanced Affiliate Recruitment Strategies

Michael Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)

 

Advanced techniques that Affiliate Managers can use to recruit affiliates into their program.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruitment


Tuesday January 10, 2012 2:00pm - 3:00pm
Augustus V Caesars Palace

2:00pm

Affiliate Marketing in the Age of Social Media

Dave Taylor, Blogger, Ask Dave Taylor.com (Twitter @DaveTaylor)

 

A few years ago, affiliate marketing was all about building a Web site or launching a blog and gaining readership. Today it’s all about Facebook, Google Plus, Twitter. What are the NEW best practices?

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social media


Tuesday January 10, 2012 2:00pm - 3:00pm
Augustus I Caesars Palace

2:00pm

Go Mobile or Go Home!

 

2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile


Tuesday January 10, 2012 2:00pm - 3:00pm
Emperors I Caesars Palace

2:00pm

How Credit Card Processing Impacts Conversion Rate

John Monarch, President, Monarch Holdings LLC (Twitter @papajohn56)

 

Your merchant processing might be holding back the true potential of your affiliate program. Learn how to increase conversions with better banking, fraud control, and small checkout tips.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Credit cards


Tuesday January 10, 2012 2:00pm - 3:00pm
Emperors II Caesars Palace

3:30pm

Closing Keynote

Tuesday January 10, 2012 3:30pm - 4:30pm
Augustus II, IV, VI Caesars Palace