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Monday, January 9 • 11:30am - 12:30pm
Advanced Retargeting Tactics

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Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz (Twitter @joannalord)

 

I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing


Monday January 9, 2012 11:30am - 12:30pm
Augustus V Caesars Palace

Attendees (20)